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How do I track the number and demographics of clicks on a button with a mailto link using Google Analytics in Webflow?

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To track the number and demographics of clicks on a button with a mailto link using Google Analytics in Webflow, you can follow these steps:

  1. Set up Google Analytics:
  • Sign in to your Google Analytics account or create a new one.
  • Go to the Admin section and select the property where you want to track the button clicks.
  • Under the Property column, click on "Tracking Info" and then "Tracking Code".
  • Copy the tracking code that appears on the page.
  1. Add the Google Analytics tracking code to your Webflow site:
  • In the Webflow Designer, go to the project settings by clicking on the gear icon in the left sidebar.
  • Select the "Custom Code" tab and paste the Google Analytics tracking code in the "Head Code" field.
  • Save the changes.
  1. Create a custom event trigger for the button:
  • Select the button element in the Webflow Designer and click on the "Settings" tab.
  • Under the "Link Settings" section, change the link type to "URL".
  • Replace the URL with the mailto link you want to track. For example: mailto:example@example.com.
  • In the text field for "E-Mail Content", write the subject and body of the email.
  • Go to the "Attributes" section and click on "Add Attribute".
  • In the "Name" field, enter onclick. In the "Value" field, enter ga('send', 'event', 'Button', 'Click', 'Email Button').
  • Save the changes.
  1. Test and verify the event tracking:
  • Publish your Webflow site and go to the live version.
  • Click on the button with the mailto link.
  • Go to your Google Analytics account and navigate to "Real-Time" > "Events" to see if the event is being tracked.

By following these steps, you will be able to track the number and demographics of clicks on a button with a mailto link using Google Analytics in Webflow.

Additional Questions:

  • How do I create a custom event trigger in Webflow?
  • Can I track other events besides button clicks with Google Analytics in Webflow?
  • How can I view the demographics of the clicks tracked with Google Analytics in Webflow?

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